State of Craft Distilling 2026

Have you ever wondered how other distilleries are doing? What their revenue streams and expenses look like? What challenges they are facing, and what opportunities are helping them grow? Sadly, there is very little reliable data out there for our industry. So starting today, we’re changing that. And if you’re running a distillery yourself, I’m inviting you to join!

Because we speak to many distillers from around the world and keep noticing the same thing: information is limited, times are changing, and most are figuring everything out on their own.

Our goal is simple: to create something genuinely useful for every distiller around the world. A resource built by the craft distilling community, FOR the craft distilling community. The more distilleries participate, the more valuable the results will be.

Other participants see combined results, not your individual response. Your name and contact details never appear in the benchmark. Financial questions use ranges, with “prefer not to say” available for sensitive questions.

The survey takes 7-10 minutes to complete and covers topics ranging from production setup and spirit portfolio to yearly revenue and marketing budget. After completion you will instantly see your answers - compared that to of every other distillery that participated. 100% private and anonymous. Your data is never shared or published. We’d be honored by your participation and support in sharing it with others to make this truly valuable. Thank you for being part of it, and making our industry more connected. Christiaan van Eijk CEO iStill