iStill Nano Business Case!
What is the iStill Nano?
The iStill Nano is a small, one liter big still. It distills half a liter of gin in like an hour. It comes with a power manager, a hotplate, our bluetooth thermometer, and the StillControl App. Making a bottle of spirit has never been easier!
How can this help your business?
We designed the iStill Nano so that your visitors and customers, the people that visit your distillery, can add a guided distillation run to their guided tour of your facility. This hugely enhances the customer's experience. He gets to create and distill his own spirit!
Usually a tour like this takes two hours. In the first hour, the craft distiller presents his distillery, his philosophy, his story, and his products. In the second hour, under the craft distiller's guidance, the visitors produce their own spirit.
We produce the iStills Nano in sets of six. Your distillery's name or logo can be added to the little stills. The feedback we get, is that visitors love this in-depth experience of being a bit of a distiller themselves. It creates happy customers, that you have now basically turned into brand ambassadors, and it creates a lot of additional revenue.
Business case numbers
A simple business case of adding a gin or rum or whiskey school to your craft distillery? Here you go. With a set of six iStills Nano, you should be able to do two tours a day. Each tour serves six visitors. That's 12 visitors per day. People are easily paying up to EUR 100,- per participation, so the 12 visitors result in a daily revenue of EUR 1.200,-. As a rule of thumb, the participants also purchase a bottle of your spirit and a T-shirt, adding another EUR 600,- to your daily revenue.
The above simple business case results in EUR 1.800,- of revenue per day. On 200 days per year, the set of six iStills Nano result in EUR 360.000,- additional revenue annually! That ... and you created close to 200 additional brand ambassadors; people that will speak highly of your distillery and will urge others to visit and spend money with you.
A more elaborate business case? What if you are a distiller in a very touristy place. What if you invest in 12 iStills Nano and do three or four tours per day? The math? You are the entrepreneur, so please do the math yourself. And when you are done, reach out to me via Odin@iStillmail.com and place an order ASAP.
www.iStill.com
