IWSR Drinks Market Analysis for the USA!
22 February 2023
Here are the 2022 highlights of the IWSR Drinks Market Analysis for the USA:
- Tequila surpassed American Whiskey in value terms;
- Tequila is expected to pass Vodka in value terms in 2023 and take overall top position;
- Total spirits volume sales increased by 2%, with strong demand for premium-plus;
- Premium-plus products rose by 13% in volume;
- Wine and beer declined by 2%, cider dropped by 4%;
- RTD's gained only 1% overall, but premium and premium-plus RTD's gained 38%;
- 33% of Americans spent over USD 50 per bottle, up from 24% in 2021;
- Six in ten online shoppers say they spend more on alcohol online than in-store;
- 46% of Americans say they are likely to treat themselves to better quality drinks.
For more reading on the impact of the above premiumisation trends for craft distillers specifically, please see:
