Why the Horse left the Jacuzzi ...

25 March 2018
A few days ago I had the privilege to visit the Jacuzzi Estate in Napa Valley. The Jacuzzi family, originally from Italy, are very successful inventors, engineers and business men. In the 1920's they designed a revolutionary airplane. Yes, of course, they also invented the jacuzzi. Near Napa they have an estate where they make wine and olive oil. I want to talk olive oil with y'all today. IMG_0457 Here is a picture of the amazing olive oils the Jacuzzi family produces: IMG_0450 And here is a picture of how olive oil used to be bottled: IMG_0453 Here is a picture of their very first olive oil press: IMG_0458 And here is how their production facility for olive oil looks today: IMG_0452 The point that I want to make, is that you can be innovative, well-engineered and successful without losing track of your heritage. Heritage may help sales, but for sure it isn't helping production. The Jacuzzi family knows this. And that's why the horse left the jacuzzi.

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